And we don't just talk about it.
We operationalized it.
For eight years, Purposed CARE has been an operating system — not a slogan. While others recently borrowed the vocabulary of purpose, IWP has been living it on the ground, asset by asset, resident by resident.
For more than a decade, we've operated private real estate at scale — over $1B in assets evaluated, more than $522M in acquisitions, and nine full-cycle exits. We've seen what works: alignment of interests, conservative underwriting, defined exits, and operators who treat investor capital with the seriousness it deserves.
We've also seen what doesn't: deals that lead with ROI before answering preservation. Operators who refuse investor references. Firms that market values but bury them in the fine print.
IWP exists because we believe accredited investors who share our framework deserve a different option — one where institutional rigor, transparent process, and principled stewardship aren't competing priorities. They're built into the same structure.
“Financial returns and lasting legacy are not mutually exclusive. In fact, I've found there is significant symbiosis between the two.”
Steven's integrity is matched only by his competence. He's one of the few operators I trust to protect principal first and grow returns second.
This is one of the only firms where I've seen the values and the underwriting sitting in the same room. Not a marketing layer — the same operating model.
I came in skeptical. After two reference calls and a walk-through of the DDQ, I realized this wasn't faith in the marketing sense — it was faith in the operations.
Steven is transparent about what he knows and what he doesn't. In a world where operators promise everything, he gave me references first and projections second.
I've been in alternative investments for 20 years. IWP is the first operator that treated my questions as a feature of the process, not a friction point.
The Purposed CARE model isn't a line item or a checkbox. I've seen it on the ground — it changes how residents relate to the property, and it changes the numbers.
Steven founded Investing With Purpose to bring institutional-quality private real estate to accredited investors who refuse the trade-off between returns and values — more than 15 years in private real estate, with oversight of $686M+ in assets and a 32% blended realized IRR across nine full-cycle exits.
Previous co-founder of Integrity Holdings Group, where he led acquisitions, capital markets, and the original development of the Purposed CARE Initiative — the operating model now embedded across the IWP portfolio.
Steven founded Investing With Purpose to bring institutional-quality private real estate to accredited investors who refuse the trade-off between returns and values — more than 15 years in private real estate, with oversight of $777M+ in assets and a 32% blended realized IRR across nine full-cycle exits.
Previously co-founder of Integrity Holdings Group, where he led acquisitions, capital markets, and the original development of the Purposed CARE Initiative — the operating model now embedded across the IWP portfolio.
Jason leads IWP's operations, acquisitions, and portfolio strategy, with a career spanning underwriting, asset management, and full-cycle exits across multifamily and commercial real estate.
As CEO he owns institutional relationships, the firm's Schwab AIM onboarding, and the underwriting discipline behind every transaction — architect of much of the Purposed CARE operating playbook.
Celia stewards IWP's investor relationships and the firm's non-profit and CARE partnerships — the bridge between capital and the communities it serves.
She ensures every investor and every community partner is known, informed, and cared for, on the ground and across the portfolio.
Rachael directs IWP's day-to-day operations, keeping the Purposed CARE Initiative running consistently across every community.
She turns the operating model into lived experience — the discipline that makes residents feel known and investors feel informed.
Courtney guides new investors through onboarding, making the first steps with IWP clear, personal, and welcoming.
She is often an investor's first point of contact — and sets the tone of care that defines the relationship.
Krisha supports the IWP team across operations and investor care, helping the firm deliver on its promise to every investor and community.
